Maximize Your Sponsorship ROI. Unlock the true value of your brand’s sponsorship and media presence.

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We provide comprehensive measurement and valuation services that transform raw data into actionable intelligence. Our sponsorship analytics go beyond media exposure, giving you a clear picture of what’s working, what’s not and how to optimize your sponsorship spend for maximum return. Partner with Eidos to make smarter decisions and maximize your return on investment.

Research

Analyzing your market and target audience to provide a solid foundation for your media strategy.

Strategy

Developing a clear, data-informed plan to maximize your brand’s media presence.

Execution

Bringing the strategy to life with a precise and professional approach.

Measurement

Providing clear, objective analysis that proves the value of your media investment.

OUR PARTNERS

Changing the media landscape with the best in the business.

We collaborate with all key stakeholders in the media ecosystem, including rights holders (event organizers, sports federations, clubs), sponsors, agencies, advertisers, and media outlets. Our partners share the belief that the media business is too important to be left to subjective decisions.

Our core services

Expertise to measure, manage, and maximize your sponsorships

Strategic Consulting

We design effective media projects and develop new products that achieve your goals. Through strategic planning, we optimize media and commercial outcomes to ensure you get the most value from every initiative.

Project Management

We take on the comprehensive management of your projects—from sponsorship and advertising campaigns to media production. We guarantee flawless execution that is always on time and aligned with your stated objectives.

Market Research

With detailed research, we help you understand the sponsorship and media markets. We perform valuations of sponsorship inventory and analyze offers, so you always have a clear overview to make well-informed decisions.

Performance Measurement

We precisely measure and value the effectiveness of your investments. With sponsorship exposure measurements and ROI/ROO reports, we provide you with solid evidence of success to support your strategic decisions.

From Expertise to Advantage

We don’t just offer services; we deliver a strategic partnership. Our integrated approach ensures that every step, from initial research to final measurement, is a part of a unified plan designed to maximize your media value.

Optimize Your ROI

From Data to Decisions

AI-Powered Analysis, Interactive Reports.

Your sponsorships generate vast amounts of data, but raw numbers don’t tell the full story. We use our proprietary AI-powered analytics software to process and understand this data at a scale and speed that’s impossible for manual analysis.

We’ve already processed over a decade of media footage, giving you a historical perspective on brand exposure that’s unmatched in the industry. But we don’t stop there. All of our insights are presented in dynamic, interactive BI reports. This gives you more than just a static file; it gives you a powerful, customizable tool to filter, explore, and uncover new insights with just a few clicks. The result is a complete, actionable story of your brand’s performance, right at your fingertips.

AI-Powered Sponsorship Analysis

Beyond traditional viewership and advertising effectiveness metrics, EIDOS is the first company in Slovenia and the wider region to offer computer-supported measurement of sponsorship exposure. We provide objective, data-driven insights into the true value of your media presence.

Our proprietary platform automatically analyzes sponsorship exposure in television programs, capturing a wealth of details that go far beyond a simple count. We process vast amounts of video data to measure:

Exposure Time: The total duration your logo is visible on screen.
Logo Size: The size and prominence of your logo’s on-screen presence.
Contextual Details: We distinguish between solo and non-solo exposure, identify multiple simultaneous placements, and assess the overall quality of the exposure, taking into account factors like logo clarity and screen placement.

What Makes Our AI Unique?

Our platform doesn’t just see a logo—it understands the context. We analyze exposure on a variety of predefined surfaces, including:

On-field signage: LED and static billboards around the playing area.
3D advertising surfaces and interview backdrops.
Apparel and product placement.
Television graphics and on-screen overlays.

By combining this granular data with viewership figures and advertising rates, our reports provide a reliable and factual valuation of your sponsorship exposure. This helps both media rights holders and sponsors to:

For Rights Holders: Gain a clear understanding of the media value of your sponsorship inventory, allowing you to set realistic market prices for each segment.
For Sponsors and Agencies: Receive a solid, data-backed return on investment (ROI) analysis for your sponsorship ventures, ensuring every marketing Euro is working effectively.

Comprehensive Reporting

Our reports are fully customizable to meet your specific needs and include the complete video archive of all analyzed programs. This provides irrefutable evidence of your brand’s television exposure, giving you the power to make data-driven decisions with confidence.

Viewership and advertising metrics

Automatically analysed exposure

Brand exposure contextual details

Variety of predefined surfaces

Customizable interactive reports

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Hours analysed

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Reports made

From Data to Trust

The proof of our work is in the success of our clients

Ensuring adequate financial support to achieve top-tier sports results is a complex task. Our collaboration with Eidos is crucial in this regard, as it helps us not only attract new sponsorship partners but also strengthen relationships with existing ones. In today’s world, accurate and reliable data are an indispensable foundation for effective decision-making. The services and products that Eidos provides significantly simplify our operational processes and allow us to focus on our core activities.

Jernej Damjan

Marketing manager at Smučarska zveza Slovenije / Ski Association of Slovenia

The service that EIDOS provides is very welcome in the evaluation of sponsorship collaborations. As an agency, we often use this service and also recommend it to rights holders and sponsors we work with. Both parties find it easier to monitor their sponsorship and advertising partnerships with the help of the data obtained. The tool for measuring brand exposure through advertising or sponsorship is of very high quality, and the professional approach to arguing the data is effective and credible.

Tomaž Ambrožič

SPORT MEDIA FOCUS, direktor

We chose EIDOS because of their innovativeness, accuracy, and ability to measure the actual return on our sponsorship products. Their ongoing analysis of the alpine team’s media exposure has contributed to better communication with our sponsors, and their analysis of sponsorship return on investment has become an indispensable tool for our team.

Jožko Križan

Head of Marketing at Smučarska zveza Slovenije / Ski Association of Slovenia

At the Football Association of Slovenia, we trust data. With EIDOS d.o.o., we conduct comprehensive monitoring and analysis of the media exposure of our events, which allows us to have an accurate insight into the reach and value of our activities. Such cooperation is an important support in the development of Slovenian football and our partnerships.

dr. Martin Koželj

General Secretary at Football association of Slovenia

Working with Eidos is extremely valuable for the Handball Federation of Slovenia. Their analytics provide us with deeper insight into our data, which significantly contributes to our strategic decision-making and the optimization of our activities. The team is exceptionally professional, responsive, and always ready to find solutions that meet our needs. We highly value their flexibility and partnership-oriented approach, which goes beyond mere technical support.

Miha Pantelič

Secretary General at Handball Federation of Slovenia

We work closely with EIDOS in the evaluation of sponsorship proposals, analysis of the sponsorship market and competition, monitoring and assessing the effectiveness of sponsorships, as well as continuous analysis of brand exposure. The ROI reports the company prepares for us serve as an important indicator and support in advising our clients. Such analyses are indispensable for any company that wishes to make well-informed decisions when maintaining and/or expanding its sponsorship portfolio.

Peter Vidmar

Agencija 101, CEO and partner

Our Approach

From Vision to Value: Your Strategic Media Partner

We are an innovative company born from a passion for professionalizing the media industry. We saw a market too often guided by guesswork and subjective decisions. Our mission is to change that.

Our philosophy is simple: we believe that media business decisions are too important for guesswork. That’s why we built a company that combines deep market knowledge with a data-driven approach. We work with clients to develop innovative, high-value media products and optimize their existing assets, regardless of their role in the industry.

We don’t just offer services; we become your strategic partner. Our comprehensive expertise covers everything from market research and project management to precise performance measurement. This holistic view ensures that every decision you make is informed, objective, and aimed at maximizing the financial and communication value of your media operations.

Strategy

Developing a clear, data-informed plan to maximize your brand's media presence.

Measurement

Providing clear, objective analysis that proves the value of your media investment.

Research

Analyzing your market and target audience to provide a solid foundation for your media strategy.

Execution

Bringing the strategy to life with a precise and professional approach.

Frequently Asked Questions

Have questions? Here are the answers to the most common inquiries.

1. Who are your primary clients?

Our services are designed for a wide range of stakeholders in the media and sports industry, including rights holders (sports federations, clubs, event organizers), sponsors, media outlets, and advertising agencies. We help anyone looking to support their media investment decisions with objective data.

2. What is the key difference between your approach and traditional measurement methods?

The key difference lies in our AI-powered approach and detailed contextual valuation. Traditional methods often rely on subjective assessments or simple exposure metrics. We, however, use AI for precise analysis of factors such as logo size, position, solus/non-solus exposure, and duration, enabling an objective and weighted financial valuation (AVEQ Index) and ROI/ROO reports that truly reflect value..

3. What is the AVEQ Index and why is it important?

The AVEQ Index is our proprietary methodology for calculating the weighted media value of sponsorship exposure. It combines AI-determined exposure data (size, position, solus/non-solus) with audience viewership data (from AGB Nielsen) and commercial advertising rates (CPP). The importance of the AVEQ Index is that it provides you with irrefutable and defensible financial proof of the value of your media assets, which is crucial for negotiations and strategy optimization.

4. What kind of long-term cooperation do you offer, and what is the process?

We offer both one-off projects (e.g., analysis of a single event) and long-term partnerships with regular monitoring and reporting. The process typically includes an introductory consultation where we define your goals and needs, followed by in-depth data analysis, preparation of detailed reports, and strategic recommendations for optimization.

5. Does your analysis also include digital and social media?

Currently, we primarily focus on traditional media (television) and their exposure. We recognize the importance of digital and social media and are actively developing solutions to integrate them into our comprehensive analyses in the future.

6. How quickly can we start seeing results or receiving initial reports?

The timeline for receiving initial reports can vary depending on the scope and complexity of your project. For existing media footage, our AI can process and analyze data very efficiently. Typically, after an initial setup and data ingestion phase, clients can expect to receive their first comprehensive reports within 2-3 weeks, allowing you to quickly gain actionable insights.

7. Can you customize reports according to our specific needs?

Absolutely! Our interactive BI reports are designed to be fully customizable. This allows you to filter, explore, and gain insights that are most relevant to your specific goals and questions. We also offer the option to prepare specific analyses upon request.

8. How can Eidos help with negotiating with sponsors or finding new ones?

Our valuation and ROI/ROO reports provide you with solid, objective data that is invaluable in negotiations. Instead of guesswork, you can present potential or existing sponsors with concrete figures that demonstrate the real value of their investment. This transforms negotiations into a data-backed discussion and significantly increases your chances of attracting new partners.

Let's Talk

Contact Us

+386 40 626 443

+386 40 626 443
contact@eidos.si

contact@eidos.si
Tržaška cesta 2, 1000 Ljubljana

Tržaška cesta 2, 1000 Ljubljana

Ready to unlock the true value of your sponsorships? Get in touch with our team of experts to discuss your specific needs and discover how our data-driven approach can help you achieve your goals.